ThreadLine Apparel

Industry: D2C fashion — Wear the moment

The Challenge

ThreadLine's ROAS had collapsed to 1.4x. Creative fatigue and rising CPMs were killing margins.

What We Did

Full-funnel rebuild: creative testing sprints, UGC video ads, broad targeting with creative diversification, landing page CRO.

Results

• ROAS from 1.4x to 4.2x
• 40+ ad creatives tested monthly
• CAC down 58% at 4x spend

“ROAS tripled while we scaled spend 4x. The math finally works.”